Brand Power

A Symbol of Responsibility

The heartleaf logo of Mirelâ„¢ is a symbol created to express the precision, simplicity, and honesty of the Mirel brand of bioplastics. The Mirel logo communicates to brand owners and retailers that the Mirel bioplastic used in their product is biobased and biodegradable.

Mirel is biodegradable in natural soil and water environments, home composting systems, and industrial composting facilities, where these facilities are available. However, like nearly all other bioplastics and organic matter, Mirel is not designed to biodegrade in landfills. The rate and extent of Mirel’s biodegradability will depend on the size and shape of the articles made from it.