A practical alternative
Today there is a major shift towards healthier living and the natural products market sector. Demand for environmentally-friendly products and packaging is rising at double-digit rates in many categories according to recent research conducted for LOHAS (Lifestyles of Health and Sustainability) by the Natural Marketing Institute. Over two-thirds of “LOHAS consumers” indicated that a corporate reputation for environmental responsibility would make them more likely to buy that company’s products.
As a result of this trend, creative brand owners and retailers can take advantage of Mirel’s performance and environmental benefits to satisfy their customers’ ever-growing demands. This clearly marks an opportunity for creative, functional packaging solutions that promote social, economic and environmental benefits.
Biobased plastics that are biodegradable and compostable represent a next generation option for many packaging, agricultural and consumer products worldwide. Mirel is setting the environmental standard.
